Although gamification is a relatively new term, it is set to be one the major players in the future of capitalism, education, and many other arenas. Although many people are not familiar with the term, it is most likely that they currently do or will engage in the gamification process.
Gamification is the means by which companies or educators use human nature’s innate competitive drive to get them to participate in games (usually online) for the purpose of garnering new customers, making the learning process easier and more fluid, or for data mining.
Example
Nike
Back in 2011 Nike created an online game in which players had to help athletes stay warm while they trained outside in the cold.
A leaderboard tracked the highest scores in the ‘Winter’s Angry’ campaign as entrants competed for a trip to meet one of the athletes.
But it obviously wasn’t just for fun – the website also allowed users to buy the new Nike winter clothing worn by each of the athletes.
This is a fairly typical competition, but is a decent example of how a brand can use an online game to drive awareness of its new product range.
http://econsultancy.com/us/blog/61912-six-interesting-examples-of-gamification-in-ecommerce
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