In chapter four of The Language of New Media, Lev Manovich discusses what he calls the illusions of new media (hence the chapter title The Illusions). Manovich uses the chapter to detail the very intricate details and history of graphic simulation and how these technologies evolved over time. Manovich writes (and writes and writes) […]
Read more "Chapter 4: The Illusions"In chapter three of Lev Manovich’s book The Language of New Media, titled The Operations, Manovich points out that media technology has developed into two different directions. The first is representational technologies such as film, audio and video tape, and digital storage formats. The second is real-time communication technologies, i.e. everything which begins with “tele”: telegraph, telephone, telex, […]
Read more "Chapter 3: Teleaction and the Doom of Humanity"For my “semiotic studies” assignment this week I was given a Nike advertisement. Let’s see what I can make of this… Denotations: The advertisement shows an extremely athletic young lady (Lindsey Tarpley) vigorously engaging in a resistance workout with a trainer. The trainer is using resistance straps to hold her in place while […]
Read more "Semiotics Analysis of Nike Ad"I just finished reading chapter two in Lev Manovich’s book The Language of New Media. This chapter, aptly titled The Interface, deals with the way in which we humans engage technology. Manovich makes the statement that the computer interface has now become the primary “filter” by which most cultures inevitably send and receive cultural cues […]
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This must be what sinks look like on (insert substance or planet name here).
Read more "Bathroom Sync"I just finished reading the first chapter of Lev Manovich’s book, The Language of New Media. In this chapter which is aptly titled What Is New Media, Manovich does an excellent job of summarizing what new media is and what it is not. The author first discusses the misconceptions that surround new media. With technology […]
Read more "Review of Chapter 1 of The Language of New Media"Name: Phil Dyal What do you do/want to do: Autodidact. College graduate. Full-time student of Digital Marketing. Part-time social critic. I was working out long before Instagram existed. Beginner road cyclist. One day I will be wealthy because I perfectly marketed the perfect product to the perfect demographic. Where are you from: I was born in raised […]
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